"It’s a primary drive of corporate globalization that every place on Earth should become like every other place on Earth... But the external homogenization process also requires an internal homogenization process —a remake of human beings themselves —our minds, our ideas, our values. The ultimate goal is a global monoculture of human beings that fits nicely with the redesigned external landscape, like so many compatible computers. In the end, corporations seek a mental landscape that nicely matches the physical landscape of freeways, suburbs, franchises, high-rises, clear-cuts, and the sped-up physical life of the commodified world."   Jerry Mander